Astonishing, really. Giving people more control over their privacy is undoubtedly a good thing, yet Zuckerberg is going to try and exclude as many users as possible from the EU’s General Data Protection Regulation (GDPR).

He’s essentially saying that he’ll only comply with good privacy regulations where he absolutely has to, otherwise he’ll sell your data on to all and sundry, without your permission, as he sees fit.

It further demonstrates he is really only paying lip service to the scrutiny he’s under following the Cambridge Analytica debacle.

Privacy’s a nice idea ... as long as it doesn’t interfere with profits.

It’s just greed because it’s perfectly possibly to have privacy and profits. Give users the control they deserve and then tempt them to hand over their data voluntarily. There’ll still be millions of takers and it can all be done in a transparent and morally justifiable way.

Regulation can be a double-edged sword that often creates more problems than it solves, but we need to regulate the shit out of a lot of these internet giants that surreptitiously abuse our privacy. If that’s their only business model then they deserve to fail.