If you’ve been blogging for a while — or even just following blogs — you’ll most likely have come across Tumblr. For those of you who’ve never experienced Tumblr, it’s a microblogging, pseudo-social networking site that’s known for its outré content.

It was launched in February 2007 and had 75,000 users within a fortnight. In 2013, it was bought by Yahoo! Inc. for $1.1 billion and in 2017 Yahoo! Inc. was itself bought by Verizon Communications.

Tumblr has recently been sold to a company called Automattic who are best-known for their Wordpress, open-source blogging software and their upmarket Wordpress services via wordpress.com.

Automattic reportedly paid $3 million for Tumblr, which is a bit of a drop from the $1.1 billion it was once worth, but I believe it’s found a good home with Automattic as blogging is where their expertise lies.

Tumblr currently hosts some 475 million blogs and attracts 400 million visitors every month, so it’s a significant chunk of internet real estate.

I link to a recent article on The Verge that carries an interview about the Tumblr acquisition with Automattic’s CEO Matt Mullenweg. I found it interesting, anyway.