I'm struggling to understand why Ring's complementary mobile app needs to pass so much (or even any) data to third parties. It does this without user consent and also goes to great lengths to hide the data its passing on, attempting to elude analysis.
Ring is owned by Amazon and Amazon was the second company to be worth more than a trillion dollars, following hot on the heels of Apple. In the last quarter of 2019 Amazon raised $87.4 billion in revenue and made a profit of $3.3 billion. Jeff Bezos is now allegedly worth as much as Bill Gates and Warren Buffett combined.
So why, I have to wonder, when they're charging between £89 and £229 for doorbell with camera in it, do they also feel they need sell data from their mobile apps?
Ring already has form for data breaches and they could well be setting themselves up for another one. As the Electric Frontier Foundation — who performed this analysis — says:
This goes a step beyond that, by simply delivering sensitive data to third parties not accountable to Ring or bound by the trust placed in the customer-vendor relationship. As we’ve mentioned, this includes information about your device and carrier, unique identifiers that allow these companies to track you across apps, real-time interaction data with the app, and information about your home network. In the case of MixPanel, it even includes your name and email address. This data is given to parties either only mentioned briefly, buried on an internal page users are unlikely to ever see, or not listed at all.
This all raises a few related points.
Companies like you to install their own app instead of you doing your business via their websites in a browser. This is because browsers are getting cleverer at blocking tracking and because you can install ad-blockers in browsers. There are no such restrictions with apps: they can track you at will and advertise to you as they choose.
The thing that puzzles me, though, is why, when you're making £3.3 billion profit in a quarter, you feel the need to do this. Why not instead trade on the principle of no tracking and top class security? You'd probably sell more of your expensive doorbells in the first place if you did that.
On the back of the Cambridge Analytica debacle you'd think companies would learn but most appear to have learnt little. Greed and the lure of selling data, which is after all easy money for a company, still seem to rule supreme.