I'd missed that a regulation had been introduced to force ISPs in the UK to advertise more accurate broadband speeds. It seems "up to" speeds must now be accurate at least 50% of the time.

The article reports:

BT, EE, John Lewis Broadband, Plusnet, Sky, Zen Internet, Post Office, SSE, TalkTalk, and Utility Warehouse previously advertised their standard (ADSL) broadband deals as up to 17Mbps.

The new advertised speed is now more than a third lower at 10Mbps or 11Mbps.

TalkTalk has completely dropped advertising speed claims from most of its deals.

Vodafone has also changed the name of some of its deals: Fibre 38 and Fibre 76 are now Superfast 1 and Superfast 2.

I can’t say I’m surprised as I think most of us will have often seen speeds lower than the ones advertised for the packages we bought.

Whilst they’re at it, they could take a look at the so-called ‘unlimited’ data packages. These invariably come with small-print limitations that are along the lines of: “It’s unlimited until we decide it isn’t.